Marketing
What is a marketing automation form?
A helpful guide to understand what is marketing automation, more specifically what is a marketing automation form?
The Net Positive Blog
Are You Having Trouble Converting Your Leads? Here’s Why.
Know the top reasons why your leads are not converting.
Top Tips to Help Convert Your Leads
Best tips to convert more leads for your business, Upflowy has written up an easily digestible content piece to help you!
Marketing
Types of customer data
A canapé content piece about types of customer data, from zero to third party, and everything in between.
Five Reasons Why Marketers Should Care About Web3
Web3 is the future. By implementing adaptable strategies now, you'll position your business for success during the Web3 era.
Recruitment
The Benefits of an Employer Value Proposition (EVP): What You Need to Know
Understanding Employer Value Propositions help businesses stand out and helps prospective employees choose the best companies to work for.
Podcast
How to use customer data to improve your product
Learn how to use customer data to influence your product road map, and build something people actually want to use.
Podcast
The evolution of marketing data for customer experience
Build better customer experiences through understanding how marketing data is evolving, be prepared for changes in 2023.
Social Bio & Contact Flow
How to improve your audience
Take advantage of the tool that will help improve and own your audience, a social bio tool. Direct to your different content streams in a matter of...
Influencing the new way of marketing data - Web3
How will Web3 influence marketing? Guillaume Ang unpacks the impacts and consequences for companies trying to reach their customers and their data.
Events & Networking
The definitive social media playbook for conferences, the ICE method
This definitive social media playbook will help your conference engagement, trust the ICE method.
Expert's Corner
What is Zero-Party Data? The future of marketing data.
The future of marketing data is explored through an analysis article on Zero-Party Data, and how it impacts marketing, data privacy and customer...
Social Bio & Contact Flow
Why personal branding is important to your company
What is a personal brand? How can it improve your career and your company? Find out the benefits a personal brand creates.
No sitting down is the ultimate networking tip.
How to network is a difficult question, but Upflowy has one rule to help you engage with everyone possible!
Expert's Corner
The Limitations of Third-Party Data - the future of marketing data
Guillaume Ang uncovers the evolution of marketing data by unpacking the limitations of third-party data.
NPS
How to use NPS Surveys to find Advocate Customers
Upflowy wants to help your business understand how to use NPS surveys to find advocate customers.
NPS
The Ultimate Guide to NPS, how to get the most out of your customers
Understand customer satisfaction and loyalty through Upflowy’s ultimate guide to Net Promoter Score surveys.
Events & Networking
6 ways to boost conference engagement
Upflowy was blown away by the engagement strategies employed by different companies, we wanted to share the best 6 ways to boost conference...
Events
The best swag we found at Saastr
Swag is a brilliant method for maintaining awareness of your company. So let's unpack the best swag we found at the Saastr Europa conference.
Events
A picture’s worth a thousand leads
Upflowy hacked Saastr at the last minute, trying a unique strategy to boost our booth's engagement and virality.
Glossary Series
Low-code vs No-code: the similarities, differences and how it can help your business
What is the difference between low-code and no-code? Learn the differences between low-code and no-code and how they can help the development of your...
Expert's Corner
What is Low-Code: What you need to know about the low-code movement!
The low-code movement is building, learn more about low code, no code and how to best leverage it for your business.
Glossary Series
What is drop off rate?
Upflowy explores what is drop off rate in a glossary series entry, whereby your business can increase conversions by reducing the rate your potential...
Growth Stories
Understanding Upflowy and product, an interview with Timothy Connell
Timothy Connell joins Upflowy as our new Head of Product, and we look into his journey, his processes and what the future holds for Upflowy.
Expert's Corner
How to create the best pitch deck your investors have ever seen!
Resident expert, Guillaume Ang, highlights the best method for creating the best pitch deck that will wow potential investors, it'll be the best...
Glossary Series
What is confirmation bias?
See how confirmation bias can affect you as a marketer, or in an industry, as we are so easily manipulated by our subconscious.
Glossary Series
What is statistical significance?
Statistical significance is a vital element of digital marketing, better informing experiments and ensuring results are understood, leading to higher...
Expert's Corner
A.I tools for increasing productivity.
See how artificial intelligence can help you increase your productivity, your marketing efforts and allow you to spend time on tasks that increase...
Announcements
Upflowy Secures USD$4 Million Seed Funding Round, Led by Counterpart Ventures
Upflowy has officially closed a USD$4 million seed funding round led by Counterpart Ventures helping building out our product-lead growth strategy.
Team Stories
Top 5 Superbowl Ads and their engagement strategy
Learn the engagement strategies of the best ads of Superbowl 2022, and help convert more customers to your business.
Easy wins to optimize your funnel
Mark Collins shares more of his insights into funnel optimization and how you can be converting more users to your product.
Team Piece
Create the best experience for onboarding customers in the Metaverse.
The Metaverse will be a new world in the digital space, building flows and other quality experiences will be at the forefront of that.
The right funnel questions
We sit down with Mark Collins again to understand the right questions to ask in your funnel, and how to ensure the user is engaged the entire time.
How to improve your conversion rate in 2022
Stewart Barrett is here to help companies accelerate growth in 2022 through their conversion rate, follow these actionable tips!
Sign Up Flow
What is conditional logic?
Stewart Barrett, our Head of Growth walks through conditional logic and it can bolster up your flow to create a frictionless experience for your...
Team Piece
What steps do I need in my conversion funnel?
Mark Collins joined Guillaume and Mitchell recently on Zoom where he discussed the value of the funnel and seeing it as its own product.
Team Piece
Do you know where your CRO (Conversion) budget is going?
Stewart Barrett, our Head of Growth speaks about Conversion Rate Optimization, how to budget for it, and how to best leverage it to ensure that...
Expert's Corner
One sentence pitch to convert your audience
Guillaume Ang, our resident expert returns to highlight how the one-sentence pitch can convert your audience.
How to Win Pitch Nights on zero sleep, this is how Upflowy is leading from the front.
Upflowy's fearless leader, Guillaume Ang undertook a hurculean effort in pitching Upflowy only a few hours after the incredibly demanding Product...
Net Positive Growth - Carlos Gonzalez de Villaumbrosia
Carlos Gonzalez de Villaumbrosia shares how Product School is challenging the education industry and how he is maintaining a lifelong learning...
Case Study
Feature your product in your signup flow to increase engagement
Guillaume Ang discovers new strategies to increase engagement, seeing how Canny, Sleekplan, and Frill demonstrate their product within the signup...
Expert's Corner
What is a signup flow?
What is a signup flow? Let's help guide you through with a helpful image. Let's say you're sitting in a doctor's office,
Case Study
Converting users to a complicated product.
This Flow State Case Study dives into how Segment are converting users to a complicated product with sign up flows.
Net Positive Growth
Net Positive Growth – Lydia Huang
Lydia Huang is driven to live a life free of regret, and to trust in the power of her own voice. She started her own business, Awaken Career.
Team Stories
Growth Stories – James Lees
James Lees is Upflowy's new Junior Application Specialist and their desire for growth and development make them a real asset.
Team Stories
Growth Stories – Nihal Bhushan
Upflowy's new CSR, Nihal Bhushan, shows how the right attitude and a desire for experience leads you down the right path
Net Positive Growth
Net Positive Growth – Wes Bush
Wes Bush provides plenty of insights into this career growth and how to follow your energy to be led down your best path.
Case Study
How Canva’s trust in their product garners success.
Canva, Australia's unicorn have found great success with their great product, and trusting the value that it provides almost immediately.
Team Stories
Growth Stories – Olivia Wang
After some great new hires we're resuming the growth story series for Upflowy! This week, our new Product Designer, Olivia Wang.
Case Study
From the Landing page to your App, how to keep your design consistent across the customer journey
Consistent branding design across the customer journey is important and Guillaume Ang covers it from Landing Page to App.
Case Study
How to create a great landing page for your B2B SaaS company
Guillaume Ang in his expert's corner series teaches how to create a great landing page for your B2B SaaS company
Net Positive Growth
Net Positive Growth – Jay Desai
Jay Desai is a really gifted founder, who's one pearl of advice is to spend more time validating than ideating.
Growth Stories
Net Positive Growth – Andrew Davison
Andrew Davison's growth story highlights his ability to seize any opportunity and walking his own path to success.
Net Positive Growth
Net Positive Growth – Dan Siepen
The Net Positive Growth Story of Dan Siepen explores how determination and networking can build accelerated growth in the startup world.
Net Positive Growth
Net Positive Growth – Mariah MacInnes
Mariah MacInnes' Net Positive Growth story revolves around her finding purpose through fear, then experimenting and overcoming.
Team Stories
Growth Stories – Sriraman Panneerselvam
Sriraman's role as Senior Software Engineer means he makes our experiments better, contributes to communities, and builds others up.
Team Stories
Growth Stories – Jessica Walker
This week's growth story focuses on Jessica Walker, with her startup secrets, creative content and impressive business history
Net Positive Growth
Net Positive Growth, Christina Garnett
Christina Garnett show us the benefits of amplifying others for social media community, and how to interact.
Team Stories
Growth Stories – Pardeep Dhingra
Pardeep Dhingra has been vital for the growth of Upflowy Engineering, and we feature his growth story today.
Net Positive Growth
Net Positive Growth, Gonçalo Henriques
The Net Positive series expands to tell the story of a growth leader, Gonçalo Henriques, his growth journey, both ups and downs.
Team Stories
Growth Stories – Matthieu Rossignon
This week's growth story focuses on our Fullstack Engineer Intern, Matthieu Rossignon, his journey through judo, study and experiments.
Expert's Corner
Perfect Your One Sentence Pitch by focusing on your “Why”
Perfect Your One Sentence Pitch with out easy to follow formula. Use this one sentence pitch in your marketing material and more!
Team Stories
Growth Stories – Ethel Karskens
Another entry to our growth stories series, this week looking at one of our Data Analysts, Ethel Karskens, who has great growth insights
Team Stories
Growth Stories – Alexandre Girard
The fourth in the Growth Stories series, this week one of our Co-founders shares his appreciation for hard work, growth and experimentation.
Growth Stories
The new framework to understanding CRMs
This framework for understanding CRMs will help guide your organisation to choose the right one, based on our key pillars.
Podcast
Generational Shift in Internet Trust
After a Net Positive Podcast episode with Tamim Noorzad, we decided to explore how trust on the internet has shifted through generations.
Team Stories
Growth Stories – Mitchell Orme
The third in the Growth Stories series, this week our Junior Marketer shares his story and how storytelling has impacted his life.
Expert's Corner
Engineering Success
Recommended reading from Upflowy engineers team that will help propel you on your own growth journey. Make your life Net Positive too!
Team Stories
Growth Stories – Tania Tkachuk
The first of our Growth Stories series, this week our Senior Lead Engineer shares her story and how she is empowering women in technology.
Podcast
Personas focus your marketing
There are countless tactics and tools for marketers, personas focus your marketing by building a story around your audience. You look to connect, to...
Expert's Corner
This new way to analyse sign up drop off will boost your conversion
Are you experiencing sign up drop off? This new analysis will help your business boost conversions and make you rethink the sign up flow.
Expert's Corner
How to hire the right product manager
Are you looking at hire the right product manager but you don't know where to start? Let our framework help you with clarity.
Expert's Corner
Why most companies measure the wrong KPI for their Lead & Signup Flow
Did you know some companies are measuring the wrong KPI for lead & signup flow. So what should you be measuring?
Growth Stories
Turning challenges into an opportunity in 2020 – a Net Positive article
For 2020, it was all about turning challenges into an opportunity. From a challenge in our co-founders life, Upflowy was born!